▸ BreakGround Learn
All our learnings on UX, user onboarding, activation, and product design.
Opinionated essays on the design problems that decide whether products earn use. Two new pieces every other Tuesday.
01 / Latest dispatches
Recently published
Onboarding · 4 min
The change-management problem in B2B
Selling B2B software is half product, half change management. The product is what you ship; change management determines whether anyone uses it.
July 29, 2026UX · 4 min
AI copilots are onboarding, just sneakier
AI copilots are framed as a productivity feature. They're actually onboarding — teaching users what the product can do, in real time, every prompt.
July 15, 2026Retention · 4 min
Designing for the second session
The second session is where retention is decided — the highest-leverage moment in the user lifecycle. Almost no product is designed for it. Here's what changes.
June 17, 2026
02 / Editorial pillars
Six topics we cover in depth
01
Activation
How do you get users to first value?
02
Onboarding
How do you design the path, not the maze?
03
UX
Why do interfaces fail or earn use?
04
Product design
How do you decide what to build?
05
Retention
What makes a session worth showing up to again?
06
User research
How do you know what users actually need?
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