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2026

The change-management problem in B2B
AI copilots are onboarding, just sneakier
Designing for the second session
What "stickiness" actually measures
Self-serve support is a product surface
The first 60 seconds: why activation matters
Understanding your users: the product foundation
The product tour is dead. Here's what replaced it.
Time-to-value, in seconds: a measurement primer
Empty states are onboarding
Why your NPS number is lying to you
The activation funnel nobody draws
Tooltips, but only when they earn the interruption

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